QR codes are having a resurgence
QR codes have been around for some time with historically low adoption rates. In the past, the friction wasn't worth the reward for many shoppers. However, the current health pandemic has created a resurgence. Due to the touch-free, contactless nature of QR codes, they are now being used as a payment method, a means to check-in for service based appointments, deliver menus at restaurants and communicate product information or promotions. Prior to COVID-19, a 2018 study by Juniper Research found that the number of QR codes redeemed via mobile will reach 5.3 billion by 2022, up from an estimated 1.3 billion in 2017. However, the pandemic has accelerated demand for QR code based payments and digital interactions. While, exact scan rate data is yet to available, we can expect that QR code scan rates will likely shatter prior projections.1
See some examples of different ways QR codes can be used to drive shopper engagement before and after purchase.